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Branding 2014: Name your product in 60 minutes
Getting started
The stories behind famous brand names (5:21)
Naming INTRO - DOs and DONTs (15:45)
Create a MindMap, save time with tools and secure the domain
Create your first Mind Map (10:06)
Save time with these awesome tools (10:31)
Secure the domain (6:16)
Naming Case Studies
Case Study 1: An app (13:32)
Case Study 2: A hotel (8:19)
Case Study 3: A vacuum cleaner (10:14)
Refine the names and outro
Refine and improve the names you've come up with (9:16)
Outro to the naming course (3:49)
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The stories behind famous brand names
Do you know how Canon, Tumblr or Samsung got named? Find out here!
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